U.S. Rep. Steve Daines, the leading Republican in the 2014 race for a Montana U.S. Senate seat, on Wednesday unveiled the first candidate-financed TV ad of the campaign.
The minute-long spot with Daines giving viewers his thumb-nail biography began running on YouTube and other websites Wednesday and will start hitting TV stations across the state today and Friday, the campaign said.
Brock Lowrance, a spokesman for the Daines campaign, said the ad placement was a “significant buy,” but declined to reveal the specific cost.
Daines is one of six people running for the U.S. Senate seat being vacated by Sen. Max Baucus, D-Mont., who is expected to be confirmed soon as the next U.S. ambassador to China.
Daines has raised far more campaign money than any of his competitors, with $1.9 million in his account as of a month ago.
Lt. Gov. John Walsh, a Democrat, is a distant second in the fundraising race, reporting last week that he had $435,500 in his campaign account at the end of last year.
The Daines TV spot has the congressman talking about his family and his career to viewers, appearing with his wife, Cindy, and their four children, and his father, Clare Daines of Bozeman.
“As your representative, I’ve been working to get our country back on track, fighting for more jobs and less government,” he says in the ad. “I’m running for the U.S. Senate because we need solutions, and Washington needs some Montana common sense.”
Daines was elected as Montana’s only congressman in November 2012 and is halfway through his first term. He announced last November that he’s running for Baucus’ Senate seat.
Two other Democrats also are in the race — Dirk Adams, a rancher from Wilsall, and former Lt. Gov. John Bohlinger — and two other Republicans as well — State Rep. Champ Edmunds of Missoula and Kalispell air traffic controller David Leaser.
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